A recent article outlines the importance business students and their respective schools are placing on social involvement and community contribution as meaningful factors of business responsibility and personal/career fulfillment. Focusing on students from Canada’s top business school such as York University’s Schulich School of Business, University of Victoria and McGill University the message is clear: future generations want to be involved in making the world a better place, and that starts with their local community and their corporate workplace.

Majority of companies are already involved in some type of charity or non-profit by donating funds. However, going beyond just donations will be necessary in the future in order to satisfy employee needs and sense of responsibility. As technology makes our personal lives more intertwined with professional lives, having the ability to be involved with local communities and giving back in a meaningful way will be embedded within a corporate philosophy.

Whether you are looking to attract new employees, keep old ones or simply give to a cause to help those in need, the corporate entity will have to be involved. With the holiday season just around the corner, there is no better time to start!