Printed Marketing Material: Good for Business


Online marketing allows businesses to create a unique connection with clients. In the marketing world, they call this inbound marketing, or the pull. Clients are free to click on your email newsletter or targeted advertisement whenever they wish. Your marketing literally has to pull that client in.

But in the social media age, are businesses forgetting about the other side of marketing? Outbound marketing or the push uses printed material, putting advertisements and newsletters into your client’s hand. And, according to Andrew Griffiths, business blogger and entrepreneur, small businesses still need a good balance of push and pull in order to thrive.

If you’ve forgotten what it’s like to send out a paper newsletter, brochure or flyer don’t panic. Get your creative juices flowing with these four tactics to create effective printed marketing materials.

  1. Post cards. Will the gesture of thank-you cards ever go out of style? The people at American Express think not. This old-school marketing method can establish a genuine connection with clients. Following a purchase, send out a thank-you card and don’t be afraid to include upcoming promotions or events as a P.S.
  2. According to recent studies, eight out of ten adults prefer print to digital and 50% of millennials hope to continue reading printed copy well into the future. Experts say this is because print allows for deep reading more so than digital formats. For small businesses, a physical newsletter can go a long way; prospective clients must give it undivided focus and will therefore establish a deeper connection to the material.
  3. Receipt-size flyers are a great way to keep customers engaged even after they’ve made a purchase. Slip these in with receipts, whether you’re a physical shop or an online retailer. According to Printaholic, when it comes to flyers, brevity is your friend. Today’s readers have short attention spans, so your content needs to be digestible for even the most impatient scanners. Grab them with a catchy title, focus on just one event or promotion, and use bullet points rather than paragraphs.
  4. There’s a reason bands still use posters to advertise upcoming concert dates: posters allow you to reach a large audience with minimal effort. How many cars drive past that condo development every day? How many people window-shop at that local retailer? Printing and distributing posters is a great way to introduce your business to the masses. To make that introduction a good one, do your research and follow Creative Bloq’s tips for poster design.

De-Stressing at Your Desk


Stress can hit us at any time at work and leave our minds cluttered and frustrated. Here are a few short ways to relieve stress when it hits you at work:

De-Stress at the Office

Peel an orange

Focus on the motion of peeling the orange and how the rind feels between your fingertips. Try to peel the orange in an unbroken coil, it will refocus your mind on something simple and pleasurable and give you some time to relax.

Eat a banana

Bring a banana to work with you every day, they contain high levels of potassium that regulate blood pressure to relieve stress and improve energy and recovery.

Play dramatic music

Music with a strong drum beat and dramatic sequence can be equally as relieving as classical music. Hum along to one of your favorite songs to put you in a happier mood.

Massage your ears

Your ears contain many nerves, so learn the pressure points that help with stress and take some time to massage them.

Play paper ball

Scrunch up balls of discarded paper and toss them in to your trash can. Set a goal of getting 5 paper balls in the trash. You will instantly feel good about yourself when you reach your goal.

Find a ridiculous screen saver

Browse through some images to find a ridiculous one that will make you laugh.

Draw a messy picture

Put your pen on paper and don’t lift it for 60 seconds. Your drawing doesn’t have to make sense or look like anything, the point is to relieve your overwhelmed mind with a mindless activity.

Blank out

Stare at a point on the wall and allow yourself to blank out for a minute. A way of clearing a congested mind is to accept defeat and temporarily do absolutely nothing.

Wriggle

Wriggle your toes, fingers, nose, and legs to waken your body and promote circulation.

View original article here.

How to Fit in Exercise at the Office


As we lead such busy lives, fitting in a daily workout can become quite the challenge. However, squeezing in targeted exercises a few times a day is better than skipping an entire workout. Here are a few exercises you can do at the office (suggested by this article):

In the Elevator

As we all have heard, you can get some exercise in by taking the stairs instead of the elevator. However, taking the stairs isn’t always the most ideal when heading to a meeting. Instead, try doing wall sits in the elevator by pressing your back against the wall, dropping to a 90 degree sitting position, and holding the pose for the duration of the elevator ride. Wall sits are great for working your quadriceps, glutes, and core.

 In the Restroom

While washing your hands, rest your forearms on the counter and do single leg squats. Life one leg off of the ground and bend into a squat position with the other leg, making sure the knee doesn’t go too far over the toes. Do 10 squats per leg.

 At your Desk

leg exercise at office work - standing man reading at tablet

While sitting at your desk, or even at a meeting, you can do ab vacuums to build strength in the deep abdominal muscles that support your posture and aid in stability. Draw your abdominals in, pulling the naval towards the spine, and hold for a count of three then release. Another exercise you can do at your desk is leg raises. Sit at the back of your chair and bring your legs up and lower them without allowing your feet to touch the floor. Start with sets of 12 then gradually increase up to sets of 20. Leg raises work the lower part of the abdominal wall, close to where the belt buckle is. As for arms, try some tricep dips at the end of your chair. Scoot off of the chair, hold on to the end of the chair (your arms should be behind your body), and lower your body.

 In the Car

Ab vacuums can not only be done at a desk, but they can be done in the car as well. For an arm workout, try isometric contractions. Hold the bottom of the steering wheel, flex your biceps and hold for a few seconds. For triceps, hold the top of the steering wheel then flex and hold your triceps.

At the Airport

Squeeze in some cardio by walking around the airport. Many airports have walking paths, yoga rooms, and even full-service gyms for travelers to utilize.