Of course, giving back feels great. But many businesses struggle to find the time, or resources, to interrupt a work day in the name of charity.
Here’s something that might help: by giving back, you’re also positioning your company for success. The lost wages and productivity from one afternoon of office-wide volunteer work can have massive returns. But how?
Charity work is a great way to network with like-minded businesses. While you’re making connections with other companies that share your philanthropic outlook, you’re making an impression in your community, too.
Try it. Hold a 5k fun-run to benefit your local soup kitchen. You can encourage the community – along with other local businesses — to participate.
Build Brand Reputation
Social responsibility is becoming more and more valuable in today’s world, especially among Millennials. When a company shares its values – like giving back – it creates an opportunity for clients to connect with it, not just on a professional level, but on a personal, moral level. That kind of relationship is the foundation for loyalty.
Try it. Set up an office volunteer clean-up crew, and schedule regular visits – along with branded tees – to local beaches and parks.
Simply put, employees like working for someone with moral character. If you care about giving back to the community, chances are you care about the well-being of your employees too. That message will come across loud and clear in your work environment.
Try it. Open up the company parking lot for a cash wash to benefit a local boys and girls charity. Make it a team-building exercise by creating big, colourful posters in the morning and set up the car wash after lunch.