Understanding Paper Weight and Brightness

Paper Weight

Paper Weight Chart Description

Paper Brightness

The brighter the paper, the more vivid and crisp your letters, images and colours appear. The brightness of a piece of paper is typically expressed on a scale from 1 to 100 with 100 being the brightest. However, levels usually range from 84 to 100, which are adequate for most digitally printed applications. Brightness levels of 94 to 98 are most often used. Most companies use the US Scale.